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(project)
ADIDAS F50 BACTH 000
(YEAR)
2026
(COORDINATES)
41.69462229995634, 44.810184297242095
(INVOLVeMENT)

Creative direction, photography and post production.

(CREATIVE BRIEF)

BATCH 000 defines the untapped moment between the last sample round and the first retail production. ADIDAS F50 BACTH 000 merges heritage and modern design, and elevated visual story showcases the Adizero F50 in a way that balances premium product storytelling with authentic sneaker-culture credibility.

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(CREDITS)

Creative director/Producer/Photographer: Ivan Dzhatiev Art Director/Stylist: Anastasiia Skudar Talent: Victor MUAH: Rizvan Light Assistant: Artemiy Tishenkov

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