Project pitch, brief and direction development, creative direction and full cycle production, casting, expedition organisation, art-dep production, photography, motion assets, post production.
An editorial project as a reflection on behavior within the world of struggle, exploration of unity and perseverance against an overwhelming force, nature of connection, conflict and change, featuring J.L-A.L FW25 collection and Slam Jam x Vibram footwear. Drawing inspiration from ‘The Colour of Pomegranates’ and works of Pirosmani, we aimed to experiment with the boundaries of harmony and symmetry – resulting work is an attempt to find the edge between the real and the surreal, to discover beauty in the touchpoint between these two worlds.
Creative director/Creative producer/Photographer: Ivan Dzhatiev. Executive Producer: Lena Gerulaitis DOP: Arseniy Ponomarenko Director: Aleksandr Makarov Art director/Stylist: Anastasiia Skudar Co-Producer: Spencer Morris Photo assistant: Katerina Kotomina Photo assistant: Philip Dolidze Gaffer: Vitaly Yarkin Spark: Irakly Vasilkovskii Spark: Artemii Tischenkov 1st AC: Egor Podvorniy Focus puller: Iliya Mayak Playback tech: Peter Babitsky Editor: Ayk Mkrtchyan Colorist: Alexey Mikhalin Music: Evgeny Selikhov Cleanup: Leonidze Temuri Models: Flor & Lavr Production designer: Alexandra Troitskaya Art department: Nikita Kozadaev Style assistant: Elizaveta Raydlin MUAH: Natalia Czernuski Set coordinator: Pavel Mukhin Crafty: Georgii Areshidze Crafty: Boris Gaisner Location manager: Lasha Clothes: _j.l_a.l_ & SlamJam Co-Production: No Sleep Special thanks: Denis Shchebenkov
